Essentials of Contemporary Advertising

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9780071287579: Essentials of Contemporary Advertising

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

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ISBN 10: 0071287574 ISBN 13: 9780071287579
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Book Description Book Condition: Brand New. Brand New, 2 edition, , Color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 1470N

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Arens, William F.
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ISBN 10: 0071287574 ISBN 13: 9780071287579
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Book Description McGraw-Hill Higher Education, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 0071287574

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Arens, William F.
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Arens, William F.
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