Items related to Essentials of Contemporary Advertising

Essentials of Contemporary Advertising - Softcover

Arens, William; Schaefer, David

 
9780071287579: Essentials of Contemporary Advertising
Softcover
ISBN 10: 0071287574 ISBN 13: 9780071287579
Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2008

Synopsis

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

"synopsis" may belong to another edition of this title.

Product Description

New, ship fast, delivered in 5 days in UK. No PO Box.

About the Author

Michael F. Weigold is a professor of Advertising in the College of Journalism and Communications at the University of Florida.

"About this title" may belong to another edition of this title.

Publisher
McGraw-Hill Education / Europe, Middle East & Africa
Publication date
2008
Language
English
ISBN 10 
0071287574
ISBN 13 
9780071287579
Binding
Paperback
Edition number
2
Number of pages
608