Flying High in a Competitive Industry: Secrets of the World's Leading Airline

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9780071281966: Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Soar to the top of your industry with SIA’s unbeatable strategies!

Singapore Airlines (SIA) is considered by most experts the best-run airline in the world. Year after year, the company manages to sustain its innovative initiatives and cutting-edge strategies in the face of increasing cost pressures, industry crises, and the constant push towards commoditization. How has SIA outperformed the competition for decades, in a notoriously difficult industry?

More importantly, how can you put your own company on the same trajectory?

Flying High in a Competitive Industry provides the tools you need to design a strategy that will launch your organization to the forefront of its industry by revealing the secret to SIA’s remarkable success. The company has developed a careful balance of

  • Cost-effective excellence in service
  • Keen insight into economic trends
  • Unrivaled ability to recognize corporate misalignment
  • Extraordinary human resource practices

Flying High in a Competitive Industry gives you the inside secrets for how to outperform the competition at every turn and find vast profits on a consistent basis—even in industries where no one is making money.

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About the Author:

Loizos Heracleous is an associate professor of the Said Business School at Oxford University.
Jochen Wirtz is an associate professor of marketing at the National University of Singapore and an associate fellow of the Said Business School at Oxford University. He founded the UCLA-NUS executive MBA program.
Nitin Pangarkar is an associate professor of marketing at the National University of Singapore.

"About this title" may belong to another edition of this title.

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Heracleous, Loizos, Wirtz, Jochen, Panga
Published by McGraw-Hill Singapore - Profes (2008)
ISBN 10: 0071281967 ISBN 13: 9780071281966
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Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar
Published by McGraw-Hill Education (Asia) (2008)
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