Flying High in a Competitive Industry: Secrets of the World's Leading Airline

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9780071281966: Flying High in a Competitive Industry: Secrets of the World's Leading Airline

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Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently?

This updated second edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries.

This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.

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About the Author:

Loizos Heracleous is an associate professorof the Said Business School at Oxford University.
Jochen Wirtz is an associate professor ofmarketing at the National University of Singapore and anassociate fellow of the Said Business School at OxfordUniversity. He founded the UCLA-NUS executive MBAprogram.
Nitin Pangarkar is an associate professor ofmarketing at the National University of Singapore.

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Heracleous, Loizos; Wirtz, Jochen; Pangarkar, Nitin
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ISBN 10: 0071281967 ISBN 13: 9780071281966
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Heracleous, Loizos; Wirtz, Jochen; Pangarkar, Nitin
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