Marketing Management: A Strategic Decision-Making Approach

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9780071267762: Marketing Management: A Strategic Decision-Making Approach

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

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Mullins, John; Walker, Orville C; Boyd, Jr., Harper W
Published by McGraw-Hill (2009)
ISBN 10: 007126776X ISBN 13: 9780071267762
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Book Description McGraw-Hill, 2009. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![7762MG Marketing Managem]. Bookseller Inventory # 007126776x02142

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Mullins, John; Walker, Orville C; Boyd, Jr., Harper W
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Book Description McGraw-Hill, 2009. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![7762MG Marketing Managem]. Bookseller Inventory # 007126776x02142

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Mullins, John; Walker, Orville C; Boyd, Jr., Harper W
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