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Georgetown University,Washington DC. He is an expert in the areas of international marketing strategy and consumer decision making,especially as applied to Japanese and European companies. He has conducted many executive development seminars in many countries including Japan, Germany, Sweden, Hong Kong, Thailand and India.
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- PublisherMcGraw-Hill Education / Asia
- Publication date2009
- ISBN 10 0071263624
- ISBN 13 9780071263627
- BindingPaperback
- Edition number5
- Number of pages672
- Rating
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Global Marketing: Foreign Entry, Local Marketing and Global Management
Published by
McGraw-Hill Medical Publishing
(2010)
ISBN 10: 0071263624
ISBN 13: 9780071263627
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Softcover
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Book Description Condition: Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # G08B-02419
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Global Marketing: Foreign Entry, Local Marketing, and Global Management
Published by
McGraw-Hill Medical Publishing
(2010)
ISBN 10: 0071263624
ISBN 13: 9780071263627
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002101427
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Global Marketing: Foreign Entry, Local Marketing and Global Management
Published by
McGraw-Hill Medical Publishing
(2010)
ISBN 10: 0071263624
ISBN 13: 9780071263627
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.4. Seller Inventory # G0071263624I3N00
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Global Marketing: Foreign Entry, Local Marketing and Global Management
Published by
McGraw-Hill Medical Publishing
(2010)
ISBN 10: 0071263624
ISBN 13: 9780071263627
Used
Softcover
Quantity: 1
Seller:
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00071263624-G
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