Corporate Information Strategy and Management: Text and Cases (Int'l Ed) - Softcover

Applegate, Lynda; Austin, Robert; Soule, Deborah

 
9780071263191: Corporate Information Strategy and Management: Text and Cases (Int'l Ed)
Softcover
ISBN 10: 0071263195 ISBN 13: 9780071263191
Publisher: McGraw-Hill Education / Asia, 2009

Synopsis

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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About the Authors

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

"About this title" may belong to another edition of this title.

Publisher
McGraw-Hill Education / Asia
Publication date
2009
Language
English
ISBN 10 
0071263195
ISBN 13 
9780071263191
Binding
Paperback
Number of pages
524

Other Popular Editions of the Same Title

9780073402932: Corporate Information Strategy and Management: Text and Cases

Featured Edition

ISBN 10:  0073402931 ISBN 13:  9780073402932
Publisher: McGraw-Hill Education, 2008
Hardcover