Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior
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About the Authors
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
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Consumer Behavior
Published by
Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # 00031755939
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Consumer Behavior and Marketing Strategy
Published by
McGraw-Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
Used
Paperback
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Consumer Behavior and Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780071259354
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Consumer Behavior and Marketing Strategy
Published by
McGraw-Hill Higher Education 01/04/2007, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
Used
Paperback
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780071259354
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Consumer Behavior
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Consumer Behavior
Published by
Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
Used
Softcover
Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
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Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Seller Inventory # GWSVV.007125935X.G
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Consumer Behavior and Marketing Strategy
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780071259354. Seller Inventory # 8723962
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Consumer Behavior and Marketing Strategy
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. CD missing. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780071259354. Seller Inventory # 8724273
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Consumer Behavior and Marketing Strategy
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Seller rating 4 out of 5 stars
Condition: New. pp. xxi + 555. Seller Inventory # 7619368
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Consumer Behavior 8Ed (Ie) (Pb 2008)
Published by
Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
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Softcover
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Consumer Behavior and Marketing Strategy
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: New. pp. xxi + 555. Seller Inventory # 18261373