Items related to Consumer Behavior and Marketing Strategy
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior
"synopsis" may belong to another edition of this title.
About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
Synopsis:
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Asia
- Publication date2007
- ISBN 10 007125935X
- ISBN 13 9780071259354
- BindingPaperback
- Number of pages576
- Rating
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International Edition
CONSUMER BEHAVIOR 8ED (IE) (PB 2008)
Published by
Mcgraw Hill Higher Education
(2007)
ISBN 10: 007125935X
ISBN 13: 9780071259354
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Book Description Condition: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Seller Inventory # ABEOCT23-50560
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Consumer Behavior and Marketing Strategy
Published by
The McGraw-Hill Company
(2007)
ISBN 10: 007125935X
ISBN 13: 9780071259354
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Book Description Condition: New. pp. xxi + 555. Seller Inventory # 7619368
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Consumer Behavior
Published by
Mcgraw Hill Higher Education
(2007)
ISBN 10: 007125935X
ISBN 13: 9780071259354
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Paperback
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Book Description Paperback. Condition: New. Seller Inventory # Abebooks559453
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