Items related to Consumer Behavior and Marketing Strategy
Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior
"synopsis" may belong to another edition of this title.
About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education / Asia
- Publication date2007
- ISBN 10 007125935X
- ISBN 13 9780071259354
- BindingPaperback
- LanguageEnglish
- Number of pages576
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Consumer Behavior
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 16911405-20
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Consumer Behavior and Marketing Strategy
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780071259354. Seller Inventory # 8723962
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Consumer Behavior and Marketing Strategy
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. CD missing. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780071259354. Seller Inventory # 8724273
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Consumer Behavior
Published by
Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
Used
paperback
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paperback. Condition: Fair. Seller Inventory # 007125935X-4-27085950
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Consumer Behavior and Marketing Strategy
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Condition: New. pp. xxi + 555. Seller Inventory # 7619368
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International Edition
CONSUMER BEHAVIOR 8ED (IE) (PB 2008)
Published by
Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
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Softcover
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Consumer Behavior
Published by
Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
Used
Paperback
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Consumer Behavior
Published by
Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
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Softcover
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Consumer Behavior and Marketing Strategy
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Condition: New. pp. xxi + 555. Seller Inventory # 18261373
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Consumer Behavior
Published by
McGraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
Used
Paperback
Seller: dsmbooks, Liverpool, United Kingdom
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