Product Management - Softcover

Winer, Russell

Softcover

ISBN 10: 0071238328 ISBN 13: 9780071238328

Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2004

Synopsis

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a “hands-on” approach toward preparing graduates to assume the position of product manager.

About this title

About the Author

The Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (N.Y.) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.I.T., Stanford University, New York University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, and ï¿cole Nationale des Ponts et Chausï¿es.

Edition details

• Publisher: McGraw-Hill Education / Europe, Middle East & Africa
• Publication date: 2004
• Language: English
• ISBN 10: 0071238328
• ISBN 13: 9780071238328
• Binding: Paperback
• Edition number: 4
• Number of pages: 512