The China Casebook - Softcover

Vanhonacker, Wilfried

Softcover

ISBN 10: 0071237623 ISBN 13: 9780071237628

Publisher: McGraw-Hill Education / Asia, 2004

Synopsis

"The China Casebook" contains 20 case studies which span various industries, from services to fast-moving consumer goods. Some of the companies are local Chinese enterprises, while others are foreign investment enterprises. Collectively, the issues raised in the cases cover most of the strategic and operational ones companies that operate in China run into. As not all cases are success stories, the comprehensive set highlights the dos and don'ts of operating in China. Besides being an excellent basis for course development, the casebook also provides stimulating reading for all interested in and actually doing business in China.

About this title

About the Author

Wilfried R. Vanhonacker is recognized worldwide as a leading scholar in the field of marketing science. He gained a PhD in Management from Purdue University (Indiana, US) in 1979. Before joining HKUST, Professor Vanhonacker was on the faculties of Columbia University's Business School and INSEAD (Fountainebleau, FRANCE). He is currently Professor of Marketing and Senior Wei Lun Fellow at HKUST in Hong Kong. In the early 1990s he played a key role in developing and establishing the China-Europe International Business School (CEIBS) in Shanghai, PRC. From 1990 to 2001, he took leave from HKUST to be dean of CEIBS.

Edition details

• Publisher: McGraw-Hill Education / Asia
• Publication date: 2004
• Language: English
• ISBN 10: 0071237623
• ISBN 13: 9780071237628
• Binding: Paperback
• Number of pages: 368