The China Casebook contains20 case studies which span various industries, from services to fast-movingconsumer goods. Some of the companies are local Chinese enterprises while othersare foreign investment enterprises.
Collectively, the issues raised in the cases cover most of the strategic andoperational ones companies that operate in China run into. As not all cases aresuccess stories, the comprehensive set highlights the dos and don'ts ofoperating in China.
Besides being an excellent basis for course development, the casebook alsoprovides stimulating reading for all interested in and actually doing businessin China.
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Book Description McGraw-Hill Education (Asia), 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0071237623
Book Description McGraw-Hill, 2005. Paperback. Book Condition: Brand New. new title edition. 368 pages. 9.20x7.20x0.80 inches. In Stock. Bookseller Inventory # 0071237623
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800712376281.0