Strategic Management of Technology and Innovation - Softcover

Burgelman, Robert A.; Christensen, Clayton M.; Wheelwright, Steven C

Softcover

ISBN 10: 0071232303 ISBN 13: 9780071232302

Publisher: McGraw-Hill Higher Education, 2003

Synopsis

The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition.

Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.

The book fits directly with upper-level undergraduate, graduate, or executive education classes in innovation & technology, technology management, innovation management, or strategic management of innovation and technology. This course is an elective course about how companies strategically manage their technology assets.

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Edition details

• Publisher: McGraw-Hill Higher Education
• Publication date: 2003
• Language: English
• ISBN 10: 0071232303
• ISBN 13: 9780071232302
• Binding: Paperback
• Edition number: 4
• Number of pages: 1008