"Management: The New Competitive Landscape" has consistently discussed and explained the traditional, functional approach to management - through planning, organizing, leading, and controlling. But the 6th edition goes a step further, in defining and highlighting with icons, four "bottom line" practices that managers and companies must deliver to their customers: Innovation, Speed, Quality, and Cost. "Management: The New Competitive Landscape 6e" shows how managers must utilize the classic principles of management in combination with the practices of the "New Economy" to achieve managerial goals. By reinforcing these new business practices in context with the functional approaches, the authors deliver a unique theme amongst all principles of management texts - how to manage in ways that deliver results.
"synopsis" may belong to another edition of this title.
Using a traditional, functional approach to management, stressing how managers use planning, organization, leadership and control, this text looks at the "new economy". Despite the rise in e-commerce and the trials of dot.com companies, management fundamentals remain the same. This book shows hoe four underlying themes - quality, cost, innovation and speed - drive competitive advantage in the new economy, whether applied to a traditional or dot.com company. The accompanying CD-ROM contains self-assessment exercises and flash technology, as well as PowerPoint.Product Description:
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Book Description Mcgraw Hill, 2003. Paperback. Book Condition: NEW. This Book is in Good Condition; Customer Satisfaction Comes First.Delivery Time 4-12 days. 100% Money back Guaranteed!!!. book. Bookseller Inventory # HP_0071214291
Book Description Mcgraw-Hill (Tx), 2003. Paperback. Book Condition: New. 6th. Bookseller Inventory # DADAX0071214291
Book Description Mcgraw-Hill (Tx), 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 71214291
Book Description Mcgraw-Hill (Tx), 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0071214291
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800712142921.0