Management: The New Competitive Reality

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9780071214292: Management: The New Competitive Reality

Using a traditional, functional approach to management, stressing how managers use planning, organization, leadership and control, this text looks at the "new economy". Despite the rise in e-commerce and the trials of dot.com companies, management fundamentals remain the same. This book shows hoe four underlying themes - quality, cost, innovation and speed - drive competitive advantage in the new economy, whether applied to a traditional or dot.com company. The accompanying CD-ROM contains self-assessment exercises and flash technology, as well as PowerPoint.

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From the Publisher:

A new economy is emerging of E-commerce and the Internet, but the fundamentals are still the same. This theme will be evident in the 5th edition.
The four classical functions (planning, organizing, leading, and controlling) are retained but also reconceptualized for the new era as delivering strategic value (planning), building a dynamic organization (organizing), mobilizing people (leading), and learning and changing (controlling).
Chapter 1 is new and discusses the Internet, globalization, knowledge management, and collaboration across boundaries, while retaining coverage of the management functions and competitive themes. It concludes with a section titled "You and Your Career", personalizing the chapter and setting a personal tone for the book.
A student CD-ROM is now included with every, new student copy of the text. The CD contains self-assessment exercises, flash technology, as well as PowerPoint.
Five integrating cases one at the end of each part reinforce principles learned in previous chapters and bring theories to life with well-known companies.
"From the Pages of Business Week": highlight recent Business Week articles in each chapter.
Opening Quotes: provide a thought-provoking preview of chapter material. The quotes are from people like Peter Drucker (on management), Jack Welch (on strategy), Henry David Thoreau (on ethics), Julius Caesar (on leadership), and Charles Kettering (on change and the future).
Learning Objectives: open each chapter and identify what students will learn by reading and studying the chapter.
Setting the Stage: the chapter opening vignette describes an actual organizational situation and provides a rich introductory example and practical application of the chapter topic.
Experiential Exercises, which appear in each chapter, encourage students to apply the theories they have just learned.
Boxed features: describe current examples and controversial issues and are found throughout each chapter.

"About this title" may belong to another edition of this title.

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Bateman, Thomas S.; Snell, Scott
Published by Mcgraw Hill (2003)
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