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9780071214292: Management: The New Competitive Reality
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A new economy is emerging of E-commerce and the Internet, but the fundamentals are still the same. This theme will be evident in the 5th edition.
The four classical functions (planning, organizing, leading, and controlling) are retained but also reconceptualized for the new era as delivering strategic value (planning), building a dynamic organization (organizing), mobilizing people (leading), and learning and changing (controlling).
Chapter 1 is new and discusses the Internet, globalization, knowledge management, and collaboration across boundaries, while retaining coverage of the management functions and competitive themes. It concludes with a section titled "You and Your Career", personalizing the chapter and setting a personal tone for the book.
A student CD-ROM is now included with every, new student copy of the text. The CD contains self-assessment exercises, flash technology, as well as PowerPoint.
Five integrating cases one at the end of each part reinforce principles learned in previous chapters and bring theories to life with well-known companies.
"From the Pages of Business Week": highlight recent Business Week articles in each chapter.
Opening Quotes: provide a thought-provoking preview of chapter material. The quotes are from people like Peter Drucker (on management), Jack Welch (on strategy), Henry David Thoreau (on ethics), Julius Caesar (on leadership), and Charles Kettering (on change and the future).
Learning Objectives: open each chapter and identify what students will learn by reading and studying the chapter.
Setting the Stage: the chapter opening vignette describes an actual organizational situation and provides a rich introductory example and practical application of the chapter topic.
Experiential Exercises, which appear in each chapter, encourage students to apply the theories they have just learned.
Boxed features: describe current examples and controversial issues and are found throughout each chapter.

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  • PublisherMcgraw-Hill (Tx)
  • Publication date2003
  • ISBN 10 0071214291
  • ISBN 13 9780071214292
  • BindingHardcover
  • Edition number6
  • Rating

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