Rather than solely concentrating on the technology of telecommunications, Carr and Snyder's "The Management of Telecommunications: Business Solutions to Business Problems, 2nd Edition" caters more to the needs of today's business students. "Management Of Telecommunications" is the ideal textbook for exposing students to all facets of being a telecommunications end-user. It stresses the importance of the managerial decision-making side of telecommunications by applying the use of an integrated continuing case to illustrate key concepts and show the decision process. This book will provide business students with the technical vocabulary, technical understanding, and decision-making ability necessary to be an effective business telecommunications manager. Students using Carr and Snyder's book will lead the decision-making process by having an understanding of technology trade offs in relation to costs, marketing, customer service, and competition. Students will learn how telecommunications and telecommunications-intensive information systems, in particular, are part of the strategic, tactical, and operational decision processes of an organization.
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Book Description Mcgraw-Hill (Tx). Book Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Bookseller Inventory # Z1-L-013-00383
Book Description McGraw Hill Higher Education, 2002. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. , 1750grams, ISBN:9780071199285. Bookseller Inventory # 6723521