Business Research Methods (McGraw-Hill International Editions: Statistics & Probability Series) - Softcover

Cooper

Softcover

ISBN 10: 0071181091 ISBN 13: 9780071181099

Publisher: McGraw Hill Higher Education, 2000

Synopsis

In this seventh edition a business focus has been integrated throughout the text. Chapter vignettes have been updated and international examples have been added throughout, emphasizing the international scope of business. Students get a more "real world" approach to business research topics and how they are used in business, which better prepares them for the workplace. Measurement and multivariate chapters have been updated. This provides students with an enhanced experience in the interpretation of data; the authors explain what the data means by focusing on the analysis of the data through the use of new examples and clearer explanations. Also, topics have been reorganized as a response to reviewer results. Some topics have been separated into two separate chapters to make it easier for instructors to teach and assign to students.

About this title

From the Publisher

Enhanced Managerial Decision Making - business focus has been integrated throughout the text. Chapter vignettes have been updated and international examples have been added throughout the text, emphasizing the international scope of business today. Students get a more "real-world" approach to business research topics and how they are used in business, which better prepares them for the workplace.
Enhanced Interpretation of Data - Updated Measurement and Multivariate Chapters. This provides students with an enhanced experience in the interpretation of data; the authors explain what the data means by focusing on the analysis of the data through the use of new examples and clearer explanations.
Organization of topics. Previously chapter 15 included both Data Preparation and preliminary Analysis; as a response to reviewer comments, these topics have been separated into two separate chapters making it easier for instructors to teach and assign to students.
2-Color design: as a response to reviewer feedback, the text has a more modern two-color design that is more pleasurable for students to read.
Enhanced Website: provides more downloadable ancillaries for students and instructors, additional Web research tools are also available for students.
Case Studies: Pam Schindler and Don Cooper bring their valuable consulting experience into the classroom through the use of rich case studies that are integrated into the text. Students are afforded a richer, in-depth, real-world experience in class.
SPSS Software packaging option: this commercial software tool is widely used in business. The student software version allows students an opportunity to gain experience with this tool and apply it to the applications in the text.

Edition details

• Publisher: McGraw Hill Higher Education
• Publication date: 2000
• Language: English
• ISBN 10: 0071181091
• ISBN 13: 9780071181099
• Binding: Paperback
• Number of pages: 809