Internet Business Models and Strategies: Text and Cases - Softcover

Afuah; Tucci

Softcover

ISBN 10: 0071180990 ISBN 13: 9780071180993

Publisher: McGraw-Hill Education (ISE Editions), 2001

Synopsis

In the new world of e-business, how does a company value its Internet efforts and create a business model? Afuah and Tucci show you how and include 14 case studies including Microsoft, Netscape, Sun Systems, iVillage, GMBuyPower, HotMail, and Bertelsman.

About this title

From the Publisher

The first text on the market to offer business models and strategies for the Internet! It provides professors and students with a academic framework for understanding this important and developing field.
The text includes samples analysis of an Internet business plan which gives readers an opportunity to see methods of analyzing the material and applying the principles taught in the text.
The text includes cases which helps readers see principles taught in the text within the context of actual companies.
NO PRINT SUPPLEMENTS. The case notes and additional cases will be housed exclusively on the book's website to allow for regular updating as things in this particular area of the market are more prone to change.

Edition details

• Publisher: McGraw-Hill Education (ISE Editions)
• Publication date: 2001
• Language: English
• ISBN 10: 0071180990
• ISBN 13: 9780071180993
• Binding: Paperback
• Number of pages: 384