Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill series in marketing) - Softcover

Hawkins, Del I.; Etc.; Best; Coney

 
9780071177948: Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill series in marketing)
Softcover
ISBN 10: 0071177949 ISBN 13: 9780071177948
Publisher: McGraw-Hill Education (ISE Editions), 2000

This specific ISBN edition is currently not available.

Synopsis

This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.

"synopsis" may belong to another edition of this title.

Publisher
McGraw-Hill Education (ISE Editions)
Publication date
2000
Language
English
ISBN 10 
0071177949
ISBN 13 
9780071177948
Binding
Paperback
Number of pages
704

Other Popular Editions of the Same Title

9780072416886: Consumer Behavior: Building Marketing Strategy

Featured Edition

ISBN 10:  0072416882 ISBN 13:  9780072416886
Publisher: McGraw Hill Higher Education, 2000
Hardcover