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Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill series in marketing) - Softcover

Hawkins, Del I.; Etc.; Best; Coney

 
9780071177948: Consumer Behavior: Building Marketing Strategy (The Irwin/McGraw-Hill series in marketing)
Softcover
ISBN 10: 0071177949 ISBN 13: 9780071177948
Publisher: McGraw-Hill Education (ISE Editions), 2000

This specific ISBN edition is currently not available.

Synopsis

This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.

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Other Popular Editions of the Same Title

9780072416886: Consumer Behavior: Building Marketing Strategy

Featured Edition

ISBN 10:  0072416882 ISBN 13:  9780072416886
Publisher: McGraw Hill Higher Education, 2000
Hardcover