Management Communication: Principles and Practice

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9780071153324: Management Communication: Principles and Practice
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Management Communication - Principles And Practice

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Synopsis:

This text aims to cover the full range of communication issues managers face in the coming decade. It includes case studies and coverage of electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback and intercultural communication.

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McJannet , Hattersley, 1_0071153322,
Published by MGH (1997)
ISBN 10: 0071153322 ISBN 13: 9780071153324
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McJannet , Hattersley, 1_0071153322,
Published by MGH (1997)
ISBN 10: 0071153322 ISBN 13: 9780071153324
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Linda M. McJannet Michael Hattersley
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Michael Hattersley
Published by Tata McGraw-Hill Education Pvt. Ltd (1997)
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Book Description Tata McGraw-Hill Education Pvt. Ltd, 1997. Softcover. Condition: New. Designed for the growing number of management communication courses at the MBA and Executive Education level, this text and casebook includes essential coverage of the principles of effective writing and speaking and aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Mr. Hattersley headed the Management Communication course for eight years. The cases put the reader in the role of decision maker and communicator in actual business situations. Five additional (or alternative) cases appear at the end of the book. While the text emphasizes in a simple, direct style, the enduring practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers. Printed Pages: 336. Seller Inventory # 71580BV

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McJannet Linda M. Hattersley Michael
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Michael Hattersley
Published by Tata McGraw-Hill Education Pvt. Ltd (1997)
ISBN 10: 0071153322 ISBN 13: 9780071153324
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BookVistas
(New Delhi, India)

Book Description Tata McGraw-Hill Education Pvt. Ltd, 1997. Softcover. Condition: New. Designed for the growing number of management communication courses at the MBA and Executive Education level, this text and casebook includes essential coverage of the principles of effective writing and speaking and aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Mr. Hattersley headed the Management Communication course for eight years. The cases put the reader in the role of decision maker and communicator in actual business situations. Five additional (or alternative) cases appear at the end of the book. While the text emphasizes in a simple, direct style, the enduring practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers. Printed Pages: 336. Seller Inventory # 71580

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