Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective - Softcover
Synopsis
This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin/McGraw-Hill series in marketing)
Published by
McGraw-Hill Education (ISE Editions), 1997
ISBN 10: 0071152075
ISBN 13: 9780071152075
Used
Paperback
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin/McGraw-Hill series in marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780071152075
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin/McGraw-Hill series in marketing)
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780071152075
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin/McGraw-Hill series in marketing)
Published by
McGraw-Hill Education (ISE Editions), 1997
ISBN 10: 0071152075
ISBN 13: 9780071152075
Used
Softcover
Seller: Ammareal, Morangis, France
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Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-571-894
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780071152075. Seller Inventory # 9373276
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780071152075. Seller Inventory # 9373275
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
Published by
McGraw-Hill Education (ISE Editions), 1997
ISBN 10: 0071152075
ISBN 13: 9780071152075
New
Softcover
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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
Published by
McGraw-Hill Education (ISE Editions), 1997
ISBN 10: 0071152075
ISBN 13: 9780071152075
New
Softcover
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-101904
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Introduction to Advertising and Promotion
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Condition: New. pp. 800. Seller Inventory # 4689635
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Introduction to Advertising and Promotion
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Condition: New. pp. 800 1st Edition. Seller Inventory # 263158332
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Introduction to Advertising and Promotion
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: New. pp. 800. Seller Inventory # 183158326