Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin/McGraw-Hill series in marketing)

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9780071152075: Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin/McGraw-Hill series in marketing)

This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.

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Belch, George E.; Belch, Michael A.
Published by The McGraw-Hill Company
ISBN 10: 0071152075 ISBN 13: 9780071152075
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 800. Bookseller Inventory # 4689635

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