Items related to Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation - Softcover

Burgelman, Robert A.; Maidique, Modesto A.; Maidqiue, Modesto; Wheelwright, Steven

 
9780071149464: Strategic Management of Technology and Innovation
Softcover
ISBN 10: 0071149465 ISBN 13: 9780071149464
Publisher: McGraw-Hill Education (ISE Editions), 1995

Synopsis

Focusing on the strategic management of technology and innovation, this text combines text and cases. It features Harvard cases together with a section on developing new products and new business.

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About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

"About this title" may belong to another edition of this title.

Publisher
McGraw-Hill Education (ISE Editions)
Publication date
1995
Language
English
ISBN 10 
0071149465
ISBN 13 
9780071149464
Binding
Paperback
Edition number
2
Number of pages
923