Strategic Management of Technology and Innovation

9780071149464: Strategic Management of Technology and Innovation

Focusing on the strategic management of technology and innovation, this text combines text and cases. It features Harvard cases together with a section on developing new products and new business.

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Burgelman, Robert A.; Maidique, Modesto A.; Maidqiue, Modesto; Wheelwright, Steven
Published by McGraw-Hill Education (ISE Editions) (1995)
ISBN 10: 0071149465 ISBN 13: 9780071149464
New Paperback Quantity Available: 1
Irish Booksellers
(Rumford, ME, U.S.A.)

Book Description McGraw-Hill Education (ISE Editions), 1995. Paperback. Book Condition: New. book. Bookseller Inventory # 0071149465

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