Items related to Advertising Communications and Promotion Management

Advertising Communications and Promotion Management - Softcover

Rossiter, John R.; Percy, Larr

 
9780071146678: Advertising Communications and Promotion Management

Synopsis

This edition places emphasis on the integrated market communications revolution and reflects the integration of mainstream advertising with corporate communictions, direct-response advertising, and promotions. The text has a strong managerial and applied emphasis, and covers all the core topics in advertising and advertising communications.

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