Understanding Consumer Behavior - Softcover

Peter, J. Paul; Olson, Jerry C.

 
9780071146210: Understanding Consumer Behavior
Softcover
ISBN 10: 0071146210 ISBN 13: 9780071146210
Publisher: McGraw-Hill Education (ISE Editions), 1993

This specific ISBN edition is currently not available.

Synopsis

A guide to marketing and consumer behaviour using a simplified framework of affect and cognition, behaviour and environment, with marketing strategy integrated throughout.

"synopsis" may belong to another edition of this title.

Publisher
McGraw-Hill Education (ISE Editions)
Publication date
1993
Language
English
ISBN 10 
0071146210
ISBN 13 
9780071146210
Binding
Paperback
Number of pages
608

Other Popular Editions of the Same Title

9780256122787: Under Consumer Behaviour (The Irwin Series in Marketing)

Featured Edition

ISBN 10:  0256122784 ISBN 13:  9780256122787
Publisher: Irwin Professional Publishing, 1994
Hardcover