Emphasizing student learning, this text takes a "user-friendly" approach to the subject of research methods in psychology. Stress is placed on problem-solving and the book covers descriptive, experimental and applied research methods. Statistical principles are integrated throughout. Two new chapters to this edition - ethical issues in the conduct of psychological research and analysis of experiments - reflect current trends in the field. Presentation of research methods is based on actual research examples chosen from a variety of topic areas, including clinical, industrial, social, developmental and experimental psychology. The work also provides an overview of the scientific method, including the construction and testing of theories.
"synopsis" may belong to another edition of this title.
New web Site! will correspond with text and will include student texts, exercises, and suggestions for research projects and expanded references to useful internet sites!
New! Co-author Jeanne Zechmeister of Loyola University
Multi-method approach - emphasizes the strengths and weaknesses of different research methods and the need to use different methods to answer research questions.
Problem-solving approach - students learn how to solve problems and answer research questions rather than having them learn to apply rigid procedures or doing research.
Integrated approach to statistics- Stats are "in context." Statistical concepts are introduced within the chapter covering that particular research method.
Comprehensive coverage of ethical issues provides students with a foundation for considering the ethical issues associated with particular research techniques
New Appendix! - Appendix A: Data Analysis and Interpretation - provides students with a step-by-step approach to analyzing experiments
New! sample paper and helpful "TIPS" sections for writing APA papers
Eugene B. Zechmeister is a Professor of Psychology at Loyola University of Chicago, a large metropolitan university where he has taught both undergraduate and graduate courses since Professor Zechmeister completed his B.A. in 1966 at the University of New Mexico. He later received both his M.S. (1968) and Ph.D. (1970) from Northwestern University. A specialist in the field of human cognition, Professor Zechmeister authored, with S.E. Nyberg, Human Memory: An Introduction to Research and Theory (Brooks/Cole, 1982), and with J.E. Johnson, Critical Thinking: A functional Approach (Brooks/Cole, 1992). He is a Fellow of both the American Psychological Association (Divisions 1,2, and 3) and the American Psychological Society. In 1994, he was awarded the Loyola University Sujack Award for Teaching Excellence in the College of Arts and Sciences. Professor Zechmeister currently is the Undergraduate Program Director for the Loyola University of Chicago Psychology Department.
Jeanne S. Zechmeister is Associate Professor of Psychology at Loyola University of Chicago where she has taught undergraduate and graduate courses in research methodology since 1990. Professor Zechmeister completed her B.A. at University of Wisconsin-Madison (1983) and her M.S. (1988) and Ph.D. (1990) in Clinical Psychology at Northwestern University. Her current research interests are in the area of psychology of religion, and she is conducting research on forgiveness. Her effectiveness as a teacher is evidenced by her many years of high teacher ratings and by her being identified consistently each year by graduating seniors as one of their best teachers at Loyola. She also authored, with J.S. Shaughnessy and E.B. Zechmeister, Research Methods in Psychology (5th edition; McGraw-Hill, 2000).
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