Service Management for Competitive Advantage

 
9780071133128: Service Management for Competitive Advantage

This new book on service management sets the paradigm service management for the 1990's. An undergraduate text, it is distinguished by its unique focus on service management for competitive advantage and by its integration of the author's first-hand experience and research with numerous service firms. Jargon-free, it treats issues rigorously, contains the most recent data, and is soundly based on the most current scholarly thinking available in the service literature. Quantitative material is separated from conceptual material in the chapter supplements and final section of the text, but statistics is a prerequisite. It emphasises that success in a world-wide market is tied inextricably to quality, innovation, and growth and expansion. Its highly readable presentation is designed to appeal even to students with little business experience, and includes all real-world examples, quality end-of-chapter cases, exercises, and fully-worked examples.

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Fitzsimmons, James A.; Fitzsimmons, Mona J.
Published by McGraw-Hill Education (ISE Editions) (1994)
ISBN 10: 0071133127 ISBN 13: 9780071133128
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Book Description McGraw-Hill Education (ISE Editions), 1994. Paperback. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. International edition. Bookseller Inventory # BBI1894858

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Fitzsimmons, James A.; Fitzsimmons, Mona J.
Published by McGraw-Hill Education (ISE Editions) 01/04/1994 (1994)
ISBN 10: 0071133127 ISBN 13: 9780071133128
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Book Description McGraw-Hill Education (ISE Editions) 01/04/1994, 1994. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780071133128

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Fitzsimmons, James A.; Fitzsimmons, Mona J.
Published by McGraw-Hill Education (ISE Editions) 01/04/1994 (1994)
ISBN 10: 0071133127 ISBN 13: 9780071133128
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Book Description McGraw-Hill Education (ISE Editions) 01/04/1994, 1994. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780071133128

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Fitzsimmons, James A.; Fitzsimmons, Mona J.
Published by McGraw-Hill Education (ISE Editions) 01/04/1994 (1994)
ISBN 10: 0071133127 ISBN 13: 9780071133128
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