Synopsis
This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.
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From the Publisher
Practical focus on what a manager needs to know about technology, public policy, and capital infrastructures to make effective business decisions in the New Economy.
Drill Downs: Side-bars provide deeper explorations of topics that appear in the text
Point-Counterpoints: Boxed features that acknowledge the reality that many debates in New Economy businesses'such as whether profits matter or whether Internet company valuations are rational remain unresolved.
POVs (Points of View): Sidebar commentary from leading practitioners in the New Economy'people who have invented new business approaches, developed new network architectures, created major Web brands, and influenced policy in the field.
Sound Bytes: Marketspace Center has invested heavily in new media and video products that also lend unique insights into the New Economy. These interviews are transcribed excerpts from our on-going research and videotaped conversations with thought leaders in the New Economy such as Netscape co-founder, Marc Andreessen; Ethernet inventor, Bob Metcalfe; creators of ICQ instant messaging,Yair Goldfinger and Sefi Vigiser.
CBS MarketWatch Case Study: At the end of every strategy chapter, CBSMarketwatch serves as a living case study to which the authors apply the ideas and concepts presented in each chapter. Relevant interviews with key executives within CBS MarketWatch are included to obtain a richer, 'inside' view of the strategy.
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Introduction to e-Commerce
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Paperback. Condition: Very Good. Introduction to e-Commerce This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780071124928
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Introduction to e-Commerce
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McGraw-Hill Inc.,US 16/03/2001, 2001
ISBN 10: 0071124926
ISBN 13: 9780071124928
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Introduction to E-Commerce
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071124928. Seller Inventory # 9459132
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Introduction to E-Commerce
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780071124928. Seller Inventory # 9523914
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Introduction to E-commerce
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McGraw-Hill Education - Europe, 2001
ISBN 10: 0071124926
ISBN 13: 9780071124928
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-023-02044
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Introduction to e-commerce
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McGraw-Hill / Irwin marketspaceU, United States, 2002
ISBN 10: 0071124926
ISBN 13: 9780071124928
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Soft cover
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Soft cover. Condition: Very Good. Seller Inventory # 067014