With World Map, Student CD and CESIM (International Business) - Softcover

Ball, Donald A.; McCulloch, Wendell H.; Geringer, Michael; Frantz, Paul L.; Minor, Michael S.

 
9780071115568: With World Map, Student CD and CESIM (International Business)
Softcover
ISBN 10: 0071115560 ISBN 13: 9780071115568
Publisher: McGraw-Hill Publishing Co., 2005

Synopsis

This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.

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About the Author

Mike is the professor of Strategy and International Business, and Global Strategy and Law Professor of Marketing and INternational Business

"About this title" may belong to another edition of this title.

Publisher
McGraw-Hill Publishing Co.
Publication date
2005
Language
English
ISBN 10 
0071115560
ISBN 13 
9780071115568
Binding
Paperback