Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.
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Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0071109153 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU002508
Book Description McGraw Hill Higher Education, 2008. Paperback. Book Condition: New. Bookseller Inventory # DADAX0071109153