Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy

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9780071109154: Consumer Behavior: WITH DDB Needham Data Disk: Building Marketing Strategy

Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.

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Hawkins, Delbert I.; Mothersbaugh, David L; Best, Roger J.
Published by McGraw Hill Higher Education
ISBN 10: 0071109153 ISBN 13: 9780071109154
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Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0071109153 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU002508

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Hawkins, Delbert I.; Mothersbaugh, David L; Best, Roger J.
Published by McGraw Hill Higher Education (2008)
ISBN 10: 0071109153 ISBN 13: 9780071109154
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Book Description McGraw Hill Higher Education, 2008. Paperback. Book Condition: New. Bookseller Inventory # DADAX0071109153

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