Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.
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Book Description Mcgraw-Hill College, 2006. Paperback. Book Condition: New. 6. Bookseller Inventory # DADAX0071101098
Book Description Mcgraw-Hill College, 2006. Paperback. Book Condition: New. Bookseller Inventory # P110071101098
Book Description Mcgraw-Hill College, 2006. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-261-89-9826009
Book Description The McGraw-Hill Company. Book Condition: New. pp. xxii + 533. Bookseller Inventory # 7632484