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Strategic Management: Creating Competitive Advantages 5th Edition - Softcover

 
9780071083263: Strategic Management: Creating Competitive Advantages 5th Edition
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Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

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  • Publication date2010
  • ISBN 10 007108326X
  • ISBN 13 9780071083263
  • BindingPaperback
  • Edition number5
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Dess, Lumpkin, Eisner
Published by McGraw-Hill
ISBN 10: 007108326X ISBN 13: 9780071083263
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Dess, Lumpkin, Eisner
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ISBN 10: 007108326X ISBN 13: 9780071083263
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