Internet Strategy Handbook: Lessons from the New Frontier of Business - Hardcover

9780071036337: Internet Strategy Handbook: Lessons from the New Frontier of Business

Hardcover

ISBN 10: 0071036334 ISBN 13: 9780071036337

Publisher: Harvard Business School, 2000

This specific ISBN edition is currently not available.

From the author of "Doing Business on the Internet", this text examines the impact of the Internet and the World Wide Web on business strategy and core applications within companies and demonstrates how companies can gain a competitive advantage from their Internet connections. The author presents the Internet experiences of six Fortune 500 companies through real-world examples of Digital, Dow Jones Information Systems, Genentech, Lockheed, Millipore Corporation and Schlumberger.

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From the Back Cover

It takes more than a Web site to make the leap from connectivity to competitive advantage on the Internet. This book is written for managers facing the challenge of devising an Internet strategy that will bring their companies recognition and competitive advantage-by the Internet pioneers in the companies that have been there, including: Thomas Anderson of Millipore on marketing products worldwide on the Internet Russ Jones of Digital Equipment Corporation on establishing a new business based entirely on Internet-related products and services. Gregory P. Gerdy of Dow Jones on publishing on the Internet. John “Scooter” Morris of Genentech on using the interInternet research and development tool. Steve L. Swenson of Lockheed martin on leveraging the Internet to manage information from both inside and outside the company. And more... The book also presents cost-benefit analyses and discusses critical issues such as staff training and secure commercial transactions. Using insights from false starts as well as successes—and including an indispensable Internet strategy audit that you can use right now to assess your company’s current position and then formulate an Internet strategy for the future—The Internet Strategy Handbook provides an insider’s view of what it takes to maximize the extraordinary power of the Internet for competitive advantage. If you are a manager evaluating the potential of the Internet for the first time, an executive seeking to gain more value from existing Internet connections, a consultant, an entrepreneur, or an Internet business user, you will refer to The Internet Strategy Handbook again and again. Its mix of strategic thinking, implementation advice, and model corporate applications will remain relevant long after the current Internet technical guides have become obsolete.

About the Author

MARY J. CRONIN, Mobile-Mind President, is the author of five books on technology and business strategy, including Doing Business on the Internet, a groundbreaking work that has been translated into 10 languages. As a Professor of Management at Boston College, Dr. Cronin specializes in Electronic Commerce, International Telecommunications, and Wireless Information Management.

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