Net Markets - Hardcover

Dagenais, Tom

Hardcover

ISBN 10: 007089308X ISBN 13: 9780070893085

Publisher: McGraw-Hill Publishing Co., 2002

Synopsis

The real opportunity of E-business is the ability to bind businesses together. "Net Markets" bypasses the glitz and talks to a business executive's bottom-line concerns, addressing the direct implications of business-to-business E-marketplaces on individual businesses, from consulting, audit, and security to taxation, financing, and more. "Net Markets" discusses not only what business models are but also how these concepts apply in functional areas of E-business. Uniquely designed to view B2B commerce with a business-not technology-bias, this indispensable guide contains information including: which Net Market business models will work most effectively in particular industries? The seven key B2B trends every business must consider; why current B2B and B2C E-business approaches won't last-and what will take their places.

About this title

About the Author

Tom Dagenais, C.A., C.M.C., Partner, (Canada) is the National Service Line leader for Information Systems Consulting with Deloitte & Touche. Dagenais is the author of The Complete Micro Consulting Practice Guide and has written extensively on a variety of business technology topics.David Gautschi (Canada) is a director with Deloitte & Touche and leads the eCenter practice in Seattle. He was formerly the Kirby Cramer Professor of Marketing and International Business at the University of Washington and managing partner of Janus Enterprise International LLC.

From the Back Cover

B2B is alive and well!

Most prominent technology leaders, business writers and analysts maintain that B2B is dead. Not so, say Tom Dagenais and David Gautschi, thought-leaders in the IT consulting area of Deloitte & Touche. They show that, in reality, B2B is in its infancy and will be around for a long time to come.

While they admit that up until now it has not been a roaring success, B2B is the one area of e-business that has emerged as having a significant impact on profitability. Through real-life case studies of successful - and not-so-successful - businesses, they demonstrate that the impact of B2B initiatives is not just about technology.

Net Markets provides the tools to build new business models that allow buyers and sellers to interact, creating tremendous business markets. Within the context of your own organization's goals and direction, you will be able to use this framework to assess the relevance and value of the many e-business tools and technologies available.

Dagenais and Gautschi introduce their MaRCot Value Framework and MIDST Success Drivers. Using these models, Net Markets explores in detail the Seven Key Trends every business should consider:
1.The rise of private Net Markets
2.The formation of exchange-to-exchange Net Markets
3.The re-optimization of internal business processes for a 24 x 7 business
4.The creation of optimized value chain processes
5.The development of industry-wide standards for transaction processing
6.The creation of value-added risk management services
7.The maturing of Net Markets to become market-efficient

Net Markets is about two key concepts: the business drivers of B2B which make its future success inevitable, and the business value that B2B can deliver to any business. It is the indispensable guide to the next generation of e-commerce applications.

'B2B is Dead' will be recorded for all time as one of those statements we look back on and say 'if they only knew what was still to come.' Predicting our future is not an easy task.

But if we look back in our recent history, we see that catastrophic failures in business are not new and certainly not constrained to any one industry or era.

For instance, most 'experts' did not see a use for electric power outside of the light bulb. But by the late 1890s copious small power plants had been built by different companies whose systems were incompatible. They quickly centralized, avoiding a market of confusion - different currents, mismatched voltages and irreconcilable wiring systems.

Compare the parallels of that scenario to B2B and the Internet today: many different standards, many incompatibilities, many providers. As with the electric industry, the maturing of B2B and the standardization of transactions are foregone conclusions.

Net Markets shows how these evolutions will create the foundation for highly cost-effective B2B transactions. A consolidation of the market will occur and the number of vertical, horizontal, and industry Net Markets will reduce to a number that is supportable by the economic climate created.

With knowledge gleaned from Deloitte & Touche's rapidly growing IT Solutions practice, Tom Dagenais and David Gautschi share what's working and what isn't in the rapidly evolving world of e-commerce.

Edition details

• Publisher: McGraw-Hill Publishing Co.
• Publication date: 2002
• Language: English
• ISBN 10: 007089308X
• ISBN 13: 9780070893085
• Binding: Hardcover
• Number of pages: 378