Analyzes the characteristics of media as well as looking at the dynamics of advertising from the perspectives of management-marketing, communications, creativity, and consumerism
"synopsis" may belong to another edition of this title.
Seller: Darby Jones, Helena, MT, U.S.A.
Hardcover. Condition: Very Good. 4th Edition. Very Good with light shelf edge and corner wear. Small corner bumps and light spine ends wear. Interior is unmarked with clean white pages. Seller Inventory # ABE-1667660103653
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 67655983-75
Seller: Top Notch Books, Tolar, TX, U.S.A.
Hard Cover. Condition: Good. No Jacket. The cover is rubbed with edgeware. The pages are clean and tight to the spine. Size: 8vo - 7¾" - 9¾" Tall. Seller Inventory # 324003
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Hardcover. Condition: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDvery good-used book. Seller Inventory # bing7473567