Selling to the World: Your Fast and Easy Guide to Exporting and Importing

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9780070693029: Selling to the World: Your Fast and Easy Guide to Exporting and Importing

From one of the country's top experts on international trade, here is a guide on how to start and run an import or export business. Aimed at both start ups and established businesses, it shows how to enter international trade markets quickly, economically, and with a minimum of study. Based on the author's decades of personal experience, the book shows entrepreneurs how to start an export management or trading company; help small manufacturers plan an export program; and also outlines the basics of successful importing. Coverage includes financing, insurance, and government relations. Anecdotes enliven the text and dramatize key points.

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From the Back Cover:

Enter today's lucrative international trade arena quickly and economically--avoiding costly mistakes, pitfalls, and false starts! This book is for the internationally minded business executive or entrepreneur ready to start exporting or importing now! Written by the coauthor of the classic manual on international trade, Exporting: From Start to Finance, it contains everything you need to know to start exporting as quickly and easily as possible. Based on the author's decades of work in the international trading scene, Selling to the World contains information and guidance for both startups and established businesses. Learn how to: Choose the most favorable overseas markets for your particular goods or services--utilizing a unique rating system that shows the "degree of difficulty" in trading in 210 countries around the world; Get the financing you need; Master the nuts and bolts of various business structures, federal licenses and permits, international banking and insurance, franchising, and joint ventures; Deal knowledgeably with government agencies, customs officials, insurers, distributors, trading companies, and more; Make your international travel--no matter where you're going or for how long--smooth and trouble-free; Find the most inexpensive and effective ways to maximize international sales and promotion; And much, much, more!

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L. Fargo Wells
Published by McGraw-Hill Companies (1996)
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