Selling to the World: Your Fast and Easy Guide to Exporting and Importing

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9780070693029: Selling to the World: Your Fast and Easy Guide to Exporting and Importing

Tells how to select overseas markets, obtain financing, handle licenses and permits, deal with government agencies, and make international promotion cost-effective.

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From the Author:

DIRECT, PERSONAL EXPERIENCES INSPIRED THIS BOOK
After 20 years as CEO of a successful export trading company I had the unique and valuable experience of being invited to initiate government small business export programs on two occasions. The first was the California Export Finance Office, known and emulated throughout the U.S. My experiences there discovered a need which inspired the widely recognized book: Exporting from Start to Finance, now in its 3rd Edition. The second start-up was the first Small Business Export Development Center, a joint venture of SBA and the State of California. In the course of consulting there with many smaller businesses and trading companies starting or expanding their overseas sales, I saw the need for an export book directed at this audience, written by a practicing exporter, reinforced through the experience of helping many different kinds of exporters with vastly different problems and products, worldwide.
That is what Selling to the World is all about. It is based on hard-learned trading company experiences and travel, tempered by an understanding of what most small businesses want to know and need to know about their international trade. It covers all areas of export but emphasizes marketing, innovative product introduction strategies and where and how to get help. It also cover the procedures and precautions of importing. In all areas it incorporates personal anecdotes to dramatize key points. Selling to the World includes an introduction to the world regions and countries from an exporter's perspective, showing where the greatest roadblocks are and where the sailing is smoother. I guarantee you will like it!

From the Back Cover:

Enter today's lucrative international trade arena quickly and economically avoiding costly mistakes, pitfalls, and false starts! This book is for the internationally minded business executive or entrepreneur ready to start exporting or importing now! Written by the coauthor of the classic manual on international trade, Exporting: From Start to Finance, it contains everything you need to know to start exporting as quickly and easily as possible. Based on the author's decades of work in the international trading scene, Selling to the World contains information and guidance for both startups and established businesses. Learn how to: Choose the most favorable overseas markets for your particular goods or services utilizing a unique rating system that shows the "degree of difficulty" in trading in 210 countries around the world; Get the financing you need; Master the nuts and bolts of various business structures, federal licenses and permits, international banking and insurance, franchising, and joint ventures; Deal knowledgeably with government agencies, customs officials, insurers, distributors, trading companies, and more; Make your international travel no matter where you're going or for how long smooth and trouble-free; Find the most inexpensive and effective ways to maximize international sales and promotion; And much, much, more!

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