Consumer Behaviour and Market Strategy

 
9780070601581: Consumer Behaviour and Market Strategy

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1.

Peter; OLSEN
Published by Tata McGraw-Hill Education Pvt. Ltd. (2005)
ISBN 10: 0070601585 ISBN 13: 9780070601581
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BookVistas
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2005. Softcover. Book Condition: New. 5th or later edition. The seventh edition of Consumer Behavior and Marketing Strategy continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behavior knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The four major parts of the Wheel of Consumer Analysis are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections of this book Table of contents PART 1: A PERSPECTIVE ON CONSUMER BEHAVIOR . Chapter 1. Introduction to Consumer Behavior and Marketing. Chapter 2. A Framework for Consumer Analysis. PART 2: AFFECT AND COGNITION AND MARKETING STRATEGY. Chapter 3. Introduction to Affect and Cognition. Chapter 4. Consumers? Product Knowledge and Involvement. Chapter 5. Attention and Comprehension. Chapter 6. Attitudes and Intentions. Chapter 7. Consumer Decision Making. PART 3: BEHAVIOR AND MARKETING STRATEGY. Chapter 8. Introduction to Behavior. Chapter 9. Conditioning and Learning Processes. Chapter 10. Influencing Consumer Behaviors. PART 4: THE ENVIRONMENT AND MARKETING STRATEGY. Chapter 11. Introduction to the Environment. Chapter 12. Cultural and Cross-Cultural Influences. Chapter 13. Subculture and Social Class. Chapter 14. Reference Groups and Family. PART 5: CONSUMER ANALYSIS AND MARKETING STRATEGY. Chapter 15. Market Segmentation and Product Positioning. Chapter 16. Consumer Behavior and Product Strategy. Chapter 17. Consumer Behavior and Promotion Strategy . Chapter 18. Consumer Behavior and Pricing Strategy. Chapter 19. Consumer Behavior, Electronic Commerce, and Channel Strategy . PART 6: CASES: MARKETING STRATEGY IN ACTION Notes Glossary Name Index Subject Index Printed Pages: 594. Bookseller Inventory # 23145

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2.

Peter; OLSEN
Published by Tata McGraw-Hill Education Pvt. Ltd. (2005)
ISBN 10: 0070601585 ISBN 13: 9780070601581
New Softcover Quantity Available: > 20
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A - Z Books
(New Delhi, DELHI, India)
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Book Description Tata McGraw-Hill Education Pvt. Ltd., 2005. Softcover. Book Condition: New. 5th or later edition. The seventh edition of Consumer Behavior and Marketing Strategy continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behavior knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The four major parts of the Wheel of Consumer Analysis are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections of this book Table of contents PART 1: A PERSPECTIVE ON CONSUMER BEHAVIOR . Chapter 1. Introduction to Consumer Behavior and Marketing. Chapter 2. A Framework for Consumer Analysis. PART 2: AFFECT AND COGNITION AND MARKETING STRATEGY. Chapter 3. Introduction to Affect and Cognition. Chapter 4. Consumers? Product Knowledge and Involvement. Chapter 5. Attention and Comprehension. Chapter 6. Attitudes and Intentions. Chapter 7. Consumer Decision Making. PART 3: BEHAVIOR AND MARKETING STRATEGY. Chapter 8. Introduction to Behavior. Chapter 9. Conditioning and Learning Processes. Chapter 10. Influencing Consumer Behaviors. PART 4: THE ENVIRONMENT AND MARKETING STRATEGY. Chapter 11. Introduction to the Environment. Chapter 12. Cultural and Cross-Cultural Influences. Chapter 13. Subculture and Social Class. Chapter 14. Reference Groups and Family. PART 5: CONSUMER ANALYSIS AND MARKETING STRATEGY. Chapter 15. Market Segmentation and Product Positioning. Chapter 16. Consumer Behavior and Product Strategy. Chapter 17. Consumer Behavior and Promotion Strategy . Chapter 18. Consumer Behavior and Pricing Strategy. Chapter 19. Consumer Behavior, Electronic Commerce, and Channel Strategy . PART 6: CASES: MARKETING STRATEGY IN ACTION Notes Glossary Name Index Subject Index Printed Pages: 594. Bookseller Inventory # 23145

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Peter; OLSEN
ISBN 10: 0070601585 ISBN 13: 9780070601581
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Book Description Book Condition: New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABEBOOK-879

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Peter; OLSEN
ISBN 10: 0070601585 ISBN 13: 9780070601581
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Book Description Book Condition: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # PN_9780070601581

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Peter; OLSEN
ISBN 10: 0070601585 ISBN 13: 9780070601581
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Book Description Book Condition: NEW. Bookseller Inventory # AFS-AVS-9780070601581

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