The Warroom Guide to Competitive Intelligence - Hardcover

Shaker, Steven; Gembicki, Mark

Hardcover

ISBN 10: 007058057X ISBN 13: 9780070580572

Publisher: McGraw-Hill Education, 1999

Synopsis

This is the first definitive, in-the-trenches guide to bring proven government intelligence tactics onto the corporate battlefiled. Helping companies turn information into intelligence, and then use this knowledge strategically, Shaker and Gembicki offer crucial advice for every business person on how to collect, analyze, and disseminate vital information to key decision-makers. And in a proactive strike, "The Warroom Guide to Competitive Intelligence" tells organizations how to set up their own "WarRoom", in order to gather and protect vital information to give them that competitive edge.

About this title

From the Author

Reviews made by prominent individuals and organizations
"Shaker and Gembicki’s new book The WarRoom Guide to Competitive Intelligence is outstanding! Decision makers do not want to be overwhelmed with facts and data. They want to be informed with actionable intelligence. This book describes how competitive intelligence is used to help decision makers see looming dangers or new opportunities at the earliest possible moment in plenty of time to make the necessary course correction, because in the end, you must act."

by Ava Harth Youngblood President of the Society of Competitive Intelligence Professionals and former director of competitive intelligence at Amoco

"The war room and opposition research techniques pioneered by Shaker and Gembicki will be of immense help to the managers of political and advocacy campaigns. The WarRoom Guide to Competitive Intelligence is a must read for current and aspiring strategists."

by Ed Rollins Political Strategist, author of Bare Nuckles and Back Rooms, and President of Ed Rollins International

"The WarRoom Guide to Competitive Intelligence will help you win in business, politics or any other organizational struggle. Face it! Finding, using and acting on appropriate information in a timely fashion has become one of the greatest challenges confronting decision makers. This guide provides the reader with strategies and structures for using information wisely and shrewdly in a global environment that creates new competitors, challenges and crises on a daily basis."

by Howard Teicher Public Policy and High Technology Consultant, author of Twin Pillars to Desert Storm, and former Senior Director for Political-Military Affairs at the National Security Council

"...their book offers valuable guidance in two areas largely ignored by other writers in this field -- extracting intelligence from industry conferences and mining the Web. There is also a useful chapter on how to protect the 'keys to the kingdom' -- the trade secrets or knowledge assets you don't want others to uncover. VERDICT: ...one for the serious CI buff."

by Institute of Directors

"WarRoom Research provides a carefully worked-out technique for face-to-face intelligence gathering...including a 'quarterback' Competitive Intelligence professional who plans and guides the team in collection opportunities..."

by Advance Magazine

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 1999
• Language: English
• ISBN 10: 007058057X
• ISBN 13: 9780070580572
• Binding: Hardcover
• Number of pages: 240