Synopsis
Designed for computer professionals who want to start, develop and expand their consulting business, the third edition of this guide includes new material on object-orientated technology; integrated software development tools; CASE; networking standards; and alternative architectures. The guide includes tips on 1. Why people use computer consultants: the background needed; how to find clients; and how much to charge. 2. How to choose services and products: what to specialize in, based on prior experience; selecting a business name; and determining a target market. 3. Where to turn for business know-how: managing capital outlay, cash flow and financial statements; setting fees; marketing a business; hiring outside help; and meeting tax requirements. 4. How to use publicity: ways to get it; writing for publications; and giving seminars that sell. 5. Ways to stay current in the field: business and computer books; useful periodicals; and professional organizations and user groups. 6. What the market will need in the 1990's: six hot topics and how to turn them into opportunities for success. 7. Managing future growth in a changing market.
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