This text contains both text and cases. The cases offer variety in length and rigour, with several of them taken from Harvard and Darden. The student CD-ROM packaged with the book is an interactive learning tool and brings the material to life.
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Book Description McGraw-Hill Inc.,US, 1989. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070556180
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800705561881.0