Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors - Hardcover

Robert, Michel

Hardcover

ISBN 10: 0070531323 ISBN 13: 9780070531321

Publisher: McGraw-Hill Education, 1995

Synopsis

Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.

About this title

About the Author

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.

Edition details

• Publisher: McGraw-Hill Education
• Publication date: 1995
• Language: English
• ISBN 10: 0070531323
• ISBN 13: 9780070531321
• Binding: Hardcover
• Number of pages: 174