This MBA-level communication manual applies the rhetorical principles of writing and speaking to managerial communication. It offers guidance for specific tasks of writing and of speaking, with end-of-chapter exercises to provide practice in common forms of communication.
"synopsis" may belong to another edition of this title.
Integration of basic skills and intellectual inquiry are applicable to managerial decision making. Brevity of the book allows instructor to add cases readings, and other outside materials.
Covers both written communication (memos, letters, reports, etc.) and oral communication (presentations, meetings, interviewing, and question and answer sessions).
Addresses the purpose for the communication, its content, and the needs of the audience.
Offers sensible examples and practical suggestions for real-world communication needs, including revising unclear expressions, reorganizing written and oral communication, writing fund-raising proposals, case analysis, and resumes, overcoming stage fright, improving delivery, and the use of visual aids.
New sections include a new research section emphasizing technology and a completely revised and expanded chapter on meetings (chapter 17).
"About this title" may belong to another edition of this title.
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