Business of Writing and Speaking: Managerial Communication Manual - Softcover

Robbins, Larry M.

Softcover

ISBN 10: 0070530890 ISBN 13: 9780070530898

Publisher: McGraw-Hill Inc.,US, 1985

Synopsis

This MBA-level communication manual applies the rhetorical principles of writing and speaking to managerial communication. It offers guidance for specific tasks of writing and of speaking, with end-of-chapter exercises to provide practice in common forms of communication.

About this title

From the Publisher

Integration of basic skills and intellectual inquiry are applicable to managerial decision making. Brevity of the book allows instructor to add cases readings, and other outside materials.

Covers both written communication (memos, letters, reports, etc.) and oral communication (presentations, meetings, interviewing, and question and answer sessions).

Addresses the purpose for the communication, its content, and the needs of the audience.

Offers sensible examples and practical suggestions for real-world communication needs, including revising unclear expressions, reorganizing written and oral communication, writing fund-raising proposals, case analysis, and resumes, overcoming stage fright, improving delivery, and the use of visual aids.
New sections include a new research section emphasizing technology and a completely revised and expanded chapter on meetings (chapter 17).

Edition details

• Publisher: McGraw-Hill Inc.,US
• Publication date: 1985
• Language: English
• ISBN 10: 0070530890
• ISBN 13: 9780070530898
• Binding: Paperback
• Number of pages: 223