Synopsis
This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage.
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About the Author
Stan Rapp (Ridgefield, CT) is chairman an CEO of McCann Relationship Marketing, Worldwide, (MRM, Worldwide) a global consulting firm with offices in 30 countries.
"About this title" may belong to another edition of this title.
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The New Maximarketing
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The New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy
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The New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy
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The New Maximarketing
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The New Maximarketing
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The New Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy
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The New Maximarketing
Seller: Lady Lisa's Bookshop, Chester, United Kingdom
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Hardcover. Condition: Used: Acceptable. The new MaxiMarketing-set to revolutionize marketing all over again. MaxiMarketing was the most influential marketing breakthrough of the 80's and the groundbreaking book was a huge best-seller in 11 languages. Now, in The New MaxiMarketing, marketing legends Stan Rapp and Thomas L. Collins rethink and refine their original concept of one-to-one marketing for the 90's, showing you what works and what doesn't in today's Information Economy-the secrets of successful marketing in cyberspace-new one-to-one marketing strategies-the pros and cons of marketing on Internet s-how to use CD-ROMs, electronic couponing, videotapes-by-mail, Faxback, and new applications of traditional media-how to target the right prospects-how to avoid pitfalls of no-brain advertising-and much more. You also get a completely revised version of the universal MaxiMarketing model, with updated case histories of the new Maximarketing in action. 0-07-052033-X. Hardback with dustjacket - 1995 - good condition - - used books, secondhand books, for sale, out of print books, hard to find books, second-hand books, college books, student books, nonfiction, first editions, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 007052033X. Seller Inventory # 12906
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The New Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy
Published by
Mcgraw-Hill Professional, 1995
ISBN 10: 007052033X
ISBN 13: 9780070520332
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Hardcover
Seller: NEPO UG, Rüsselsheim am Main, Germany
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Gebundene Ausgabe. Condition: Gut. 330 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969. Seller Inventory # 224880
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The New Maximarketing
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-135312
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El nuevo maximarketing
Published by
McGraw Hill, 1996
ISBN 10: 007052033X
ISBN 13: 9780070520332
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Encuadernación de tapa blanda
Seller: LibroUsado | TikBooks, Madrid, M, Spain
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Encuadernación de tapa blanda. Condition: Bien. L659. McGraw Hill - 352pp (P) Pequeña anotación en la primera hoja a bolígrafo. La guía clásica para transformar su publicidad, promoción y estrategia de mercadotecnia para la economía de la información. Ro. Seller Inventory # 1150383