Items related to The New Maximarketing
Synopsis
This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage.
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About the Author
Stan Rapp (Ridgefield, CT) is chairman an CEO of McCann Relationship Marketing, Worldwide, (MRM, Worldwide) a global consulting firm with offices in 30 countries.
"About this title" may belong to another edition of this title.
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The New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 39024767-6
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The New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3092831-6
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The New Maximarketing
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.35. Seller Inventory # G007052033XI5N00
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The New Maximarketing
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002369926
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The New Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
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Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL10563562
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The New Maximarketing
Seller: Lady Lisa's Bookshop, Chester, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Used: Acceptable. The new MaxiMarketing-set to revolutionize marketing all over again. MaxiMarketing was the most influential marketing breakthrough of the 80's and the groundbreaking book was a huge best-seller in 11 languages. Now, in The New MaxiMarketing, marketing legends Stan Rapp and Thomas L. Collins rethink and refine their original concept of one-to-one marketing for the 90's, showing you what works and what doesn't in today's Information Economy-the secrets of successful marketing in cyberspace-new one-to-one marketing strategies-the pros and cons of marketing on Internet s-how to use CD-ROMs, electronic couponing, videotapes-by-mail, Faxback, and new applications of traditional media-how to target the right prospects-how to avoid pitfalls of no-brain advertising-and much more. You also get a completely revised version of the universal MaxiMarketing model, with updated case histories of the new Maximarketing in action. 0-07-052033-X. Hardback with dustjacket - 1995 - good condition - - used books, secondhand books, for sale, out of print books, hard to find books, second-hand books, college books, student books, nonfiction, first editions, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 007052033X. Seller Inventory # 12906
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The New Maximarketing
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-135312
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The New Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy
Published by
Mcgraw-Hill Professional, 1995
ISBN 10: 007052033X
ISBN 13: 9780070520332
Used
Hardcover
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Gebundene Ausgabe. Condition: Gut. 330 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969. Seller Inventory # 224880
Quantity: 1 available
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The New Maximarketing
Published by
The McGraw-Hill Company, 1995
ISBN 10: 007052033X
ISBN 13: 9780070520332
Used
Hardcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: Used. pp. 330 2nd Edition. Seller Inventory # 263149956
Quantity: 1 available
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The New Maximarketing
Published by
The McGraw-Hill Company, 1995
ISBN 10: 007052033X
ISBN 13: 9780070520332
Used
Hardcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: Used. pp. 330. Seller Inventory # 4697947
Quantity: 1 available