Synopsis
This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage.
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About the Author
Stan Rapp (Ridgefield, CT) is chairman an CEO of McCann Relationship Marketing, Worldwide, (MRM, Worldwide) a global consulting firm with offices in 30 countries.
"About this title" may belong to another edition of this title.
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The New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy
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The New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy
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The New Maximarketing
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The New Maximarketing
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The New Maximarketing
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Hardcover. Condition: Very Good. The New Maximarketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780070520332
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The New Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy
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The New Maximarketing
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Hardcover. Condition: Used: Acceptable. The new MaxiMarketing-set to revolutionize marketing all over again. MaxiMarketing was the most influential marketing breakthrough of the 80's and the groundbreaking book was a huge best-seller in 11 languages. Now, in The New MaxiMarketing, marketing legends Stan Rapp and Thomas L. Collins rethink and refine their original concept of one-to-one marketing for the 90's, showing you what works and what doesn't in today's Information Economy-the secrets of successful marketing in cyberspace-new one-to-one marketing strategies-the pros and cons of marketing on Internet s-how to use CD-ROMs, electronic couponing, videotapes-by-mail, Faxback, and new applications of traditional media-how to target the right prospects-how to avoid pitfalls of no-brain advertising-and much more. You also get a completely revised version of the universal MaxiMarketing model, with updated case histories of the new Maximarketing in action. 0-07-052033-X. Hardback with dustjacket - 1995 - good condition - - used books, secondhand books, for sale, out of print books, hard to find books, second-hand books, college books, student books, nonfiction, first editions, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 007052033X. Seller Inventory # 12906
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The New Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy
Published by
Mcgraw-Hill Professional, 1995
ISBN 10: 007052033X
ISBN 13: 9780070520332
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Gebundene Ausgabe. Condition: Gut. 330 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969. Seller Inventory # 224880