Synopsis
This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage.
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About the Author
Stan Rapp (Ridgefield, CT) is chairman an CEO of McCann Relationship Marketing, Worldwide, (MRM, Worldwide) a global consulting firm with offices in 30 countries.
"About this title" may belong to another edition of this title.
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The New Maximarketing
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The New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy
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The New Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy
Published by
Mcgraw-Hill Professional, 1995
ISBN 10: 007052033X
ISBN 13: 9780070520332
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The New Maximarketing
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The New Maximarketing
Published by
The McGraw-Hill Company, 1995
ISBN 10: 007052033X
ISBN 13: 9780070520332
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The New Maximarketing
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ISBN 10: 007052033X
ISBN 13: 9780070520332
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