Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage - Hardcover

Rackham, Neil; Friedman, Lawrence; Ruff, Richard

 
9780070517820: Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

Synopsis

The bestselling author of "Spin Selling" explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; and redefines how to form locked-in, highly profitable relationships with customers.

"synopsis" may belong to another edition of this title.

About the Authors

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

"About this title" may belong to another edition of this title.