Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

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9780070517820: Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

The bestselling author of "Spin Selling" explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; and redefines how to form locked-in, highly profitable relationships with customers.

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Neil Rackham's Comments
In this book we'll be looking at how companies are inventing new ways of doing business together that are bringing unprecedented gains in profit and competitiveness. For many companies, the bottom-line results from these new relationships - even at this early stage - have already outweighed years of savings from internal cost-cutting efforts such as downsizing or restructuring.

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Rackham, Neil; Friedman, Lawrence; Ruff, Richard
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