Major Account Sales Strategy (MARKETING/SALES/ADV & PROMO) - Hardcover

Rackham, Neil

Hardcover

ISBN 10: 0070511144 ISBN 13: 9780070511149

Publisher: McGraw Hill, 1989

Synopsis

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success

Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.

Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . .

• Tailor your selling strategy to match each step in the client's decision-making process.
• Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts.
• Gain entry to accounts through many different windows of opportunity.
• Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople.
• Handle negotiations, concessions on price, and term agreements skillfully and effectively.
• Offer the ongoing technical and maintenance support that keeps your major accounts yours.

From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.

About this title

About the Author

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Edition details

• Publisher: McGraw Hill
• Publication date: 1989
• Language: English
• ISBN 10: 0070511144
• ISBN 13: 9780070511149
• Binding: Hardcover
• Number of pages: 240