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Synopsis
Shows marketing managers in every business area how to maximize results with direct marketing methods. This edition provides information on: database marketing, list management, infomercials, post-mail and predictive research, packaged goods, computer systems, catalogues and budget planning.
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About the Author
Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries. He also teaches direct marketing at New York University and Virginia Commonwealth University. Prior to forming Team Nash, he was Executive Vice President of Bozell Worldwide, Inc., where he oversaw the strategic development of U.S. global direct marketing programs. Ed began his career as a copywriter and has been marketing Vice President for LaSalle Extension University, President of Capitol Record Club, Executive Vice President of Rapp Collins, and President/CEO of BBDO Direct, which he founded and ran for five years. He is the author of Database Marketing: The Ultimate Selling Tool and editor-in-chief of The Direct Marketing Handbook, both published by McGraw-Hill.
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Direct Marketing: Strategy, Planning, Execution
Published by
Mcgraw Hill Higher Education, 1995
ISBN 10: 0070460329
ISBN 13: 9780070460324
Used
Hardcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780070460324. Seller Inventory # 9469186
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Direct Marketing : Strategy, Planning, Execution
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 52366781-6
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Direct Marketing: Strategy, Planning, Execution
Published by
McGraw-Hill Book Company, Inc., Blacklick, Ohio, U.S.A., 1995
ISBN 10: 0070460329
ISBN 13: 9780070460324
Used
Hardcover
First Edition
Seller: UHR Books, Hollis Center, ME, U.S.A.
Seller rating 5 out of 5 stars
Hard Cover. Condition: Very Good. Dust Jacket Condition: Good -. Third Edition. Clean and tight copy with 2 inch tear to top spine dust jacket Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # Pb5347
Quantity: 1 available
Stock Image
Direct Marketing: Strategy, Planning, Execution
Published by
McGraw-Hill Book Company, Blacklick, Ohio, U.S.A., 1995
ISBN 10: 0070460329
ISBN 13: 9780070460324
Used
Hardcover
First Edition
Seller: UHR Books, Hollis Center, ME, U.S.A.
Seller rating 5 out of 5 stars
Hard Cover. Condition: Very Good. Dust Jacket Condition: Very Good. Third Edition. clean and tight copy Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # Pb6831
Quantity: 1 available