Fat Firm: Learning to be a Lean and Mean Corporate Machine

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9780070443921: Fat Firm: Learning to be a Lean and Mean Corporate Machine

Yes, you can laugh your way to a better-running, leaner business. The Fat Firm proves it. Combining the talents of serious business, management, marketing, and learning experts--and one dynamite cartoonist--this book brings you unforgettably funny lessons on the ways real companies work. Destined to be photocopied and posted on office bulletin boards everywhere, the cartoons in this book point up home truths on company politics, practices, and processes. Better yet, the sardine-factory-running sea lions in The Fat Firm show you there's a superior way! The Fat Firm is serious fun for everyone who cares about the place they work.

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About the Author:

Andris A. Zoltners is professor of marketing at the J.L. Kellogg Graduate School of Management at Northwestern University. He is a founder and managing director of ZS Associates, a global business consulting firm. For over 20 years, he has served the business community as a professor, consultant, and speaker.

Prabha K. Sinha is a founder and managing director of ZS Associates. He has consulted for over 200 fat and fit firms in North America, Europe, and Asia. He also teaches business executives at the Kellogg Graduate School of Management and the Management Centre Europe.

Stuart J. Murphy is a visual learning specialist.He is a graduate of the Rhode Island School of Design and the Owner/President of the Management Program at Harvard's Graduate School of Business. The author of MathStart, a series of children's books that teaches mathematics, he has also coauthored a number of other leading mathematical educational programs.

Renée Williams-Andriani illustrates children's books and works as a designer for Hallmark Cards in Kansas City'when she's not drawing sea lions. She received her degree in illustration from Rhode Island School of Design.

From the Back Cover:

Whether CEO, manager, staff member or line worker, you'll identify with the characters in The Fat Firm. Some of them undermine their companies, knowingly or not. Others make decisions that put their firms out in front. You'll laugh your way through The Fat Firm'and you'll pick up advice that can make your firm a winner.

"About this title" may belong to another edition of this title.

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Andris A. Zoltners, Prabhakant Sinha, Stuart J. Murphy
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