Just Don't Do It: The Contrarians Manager's Guide to Challenging Popular Business Theories - Hardcover

Brandon, Joel S.; Morris, Daniel C.

Hardcover

ISBN 10: 0070431841 ISBN 13: 9780070431843

Publisher: McGraw-Hill Inc.,US, 1997

Synopsis

In Just Don't Do It!, Joel Brandon and Daniel Morris relentlessly sift through today's most hyped management theories, trends, and advice. They show you just how dangerous unconscious assumptions can be - but also how easily most of them can be brought to light, challenged, and even used to advantage. They also separate the tactics proven to work in the real business world from those that are just faddish nonsense. The result is a realistic guide that shares tested programs and methods that you can actually use to improve your company's bottom line and market positioning.

About this title

Synopsis:

This guide cuts through the many and varied business theories and recommended management practices to show readers how to choose the right methods for their own particular company. Anecdotes from CEOs and top managers at companies like IBM, Siemens AG and Kraft are included.

About this edition

• Publisher: McGraw-Hill Inc.,US
• Publication date: 1997
• ISBN 10: 0070431841
• ISBN 13: 9780070431843
• Binding: Hardcover
• Number of pages: 268