Healthcare Advertising & Marketing: A Practical Approach (The HFMA healthcare financial management series)

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9780070412361: Healthcare Advertising & Marketing: A Practical Approach (The HFMA healthcare financial management series)

Explains how to structure a marketing campaign for a healthcare organization, and develop common advertising and communications vehicles such as newsletters, brochures, press releases, print ads and broadcast commercials. The author also addresses purchasing outside services, commercial printing and paper stocks, and using technology to improve the

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Meade, Pat
Published by McGraw-Hill Professional Publishing (1998)
ISBN 10: 0070412367 ISBN 13: 9780070412361
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Book Description McGraw-Hill Professional Publishing, 1998. Paperback. Book Condition: New. Bookseller Inventory # SONG0070412367

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