Healthcare Advertising and Marketing: A Practical Approach to Effective Communications

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9780070412361: Healthcare Advertising and Marketing: A Practical Approach to Effective Communications

Details how to structure an effective marketing campaign and develop advertising and communication vehicles, such as newsletters, brochures, press releases, print ads and broadcast commercials. Also addresses purchasing outside services and using technology to improve efficiency and quality of creative efforts. For administrators. Softcover

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Meade, Pat
Published by Mcgraw-Hill (Tx), U.S.A. (1999)
ISBN 10: 0070412367 ISBN 13: 9780070412361
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Book Description Mcgraw-Hill (Tx), U.S.A., 1999. Soft cover. Book Condition: Near Fine. Cover shows slight shelf wear. Book is clean with no marks or page folds. Bookseller Inventory BS/ME31891214. Bookseller Inventory # 003189

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Pat Meade; Patricia Sue Meade
Published by McGraw-Hill Professional Publishing (1998)
ISBN 10: 0070412367 ISBN 13: 9780070412361
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