Healthcare Advertising & Marketing: A Practical Approach (The HFMA healthcare financial management series) - Softcover

Meade, Pat

Softcover

ISBN 10: 0070412367 ISBN 13: 9780070412361

Publisher: McGraw-Hill Inc.,US, 1999

Synopsis

Explains how to structure a marketing campaign for a healthcare organization, and develop common advertising and communications vehicles such as newsletters, brochures, press releases, print ads and broadcast commercials. The author also addresses purchasing outside services, commercial printing and paper stocks, and using technology to improve the

Edition details

• Publisher: McGraw-Hill Inc.,US
• Publication date: 1999
• Language: English
• ISBN 10: 0070412367
• ISBN 13: 9780070412361
• Binding: Paperback
• Number of pages: 225