Healthcare Advertising & Marketing: A Practical Approach (The HFMA healthcare financial management series)

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9780070412361: Healthcare Advertising & Marketing: A Practical Approach (The HFMA healthcare financial management series)

Explains how to structure a marketing campaign for a healthcare organization, and develop common advertising and communications vehicles such as newsletters, brochures, press releases, print ads and broadcast commercials. The author also addresses purchasing outside services, commercial printing and paper stocks, and using technology to improve the

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Meade, Pat
Published by Mcgraw-Hill (Tx), U.S.A. (1999)
ISBN 10: 0070412367 ISBN 13: 9780070412361
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Book Description Mcgraw-Hill (Tx), U.S.A., 1999. Soft cover. Book Condition: Near Fine. Cover shows slight shelf wear. Book is clean with no marks or page folds. Bookseller Inventory BS/ME31891214. Bookseller Inventory # 003189

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Meade, Pat; Meade, Patricia Sue
Published by Mcgraw-Hill (Tx)
ISBN 10: 0070412367 ISBN 13: 9780070412361
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Book Description Mcgraw-Hill (Tx). Paperback. Book Condition: Fair. Bookseller Inventory # G0070412367I5N00

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