Explains how to structure a marketing campaign for a healthcare organization, and develop common advertising and communications vehicles such as newsletters, brochures, press releases, print ads and broadcast commercials. The author also addresses purchasing outside services, commercial printing and paper stocks, and using technology to improve the
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Book Description Mcgraw-Hill (Tx), U.S.A., 1999. Soft cover. Book Condition: Near Fine. Cover shows slight shelf wear. Book is clean with no marks or page folds. Bookseller Inventory BS/ME31891214. Bookseller Inventory # 003189
Book Description Mcgraw-Hill (Tx). Paperback. Book Condition: Fair. Bookseller Inventory # G0070412367I5N00