Details how to structure an effective marketing campaign and develop advertising and communication vehicles, such as newsletters, brochures, press releases, print ads and broadcast commercials. Also addresses purchasing outside services and using technology to improve efficiency and quality of creative efforts. For administrators. Softcover
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Book Description Mcgraw-Hill (Tx), U.S.A., 1999. Soft cover. Book Condition: Near Fine. Cover shows slight shelf wear. Book is clean with no marks or page folds. Bookseller Inventory BS/ME31891214. Bookseller Inventory # 003189
Book Description McGraw-Hill Professional Publishing. Paperback. Book Condition: Fair. Bookseller Inventory # G0070412367I5N00
Book Description McGraw-Hill Professional Publishing, 1998. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0070412367