What does tomorrow portend for executives, managers, their jobs and businesses in an even faster, more interactive and relentlessly competitive world? Welcome to Net Future. the prophetically plotted roadmap to a bold new world of commerce and consumerism. An interactive marketplace where success for the well-prepared will be no less than total. And all but impossible for those who are not. It's a world Chuck Martin, author of The New York Times Business Book Best Seller, The Digital Estate, is well equipped to foretell. A future dictated by seven "cybertrends" already taking form. Discover where they are, what they mean and how to get ready for all of them.
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Chuck Martin is the author of the New York Times Business Book Best Seller, The Digital Estate: Strategies for Competing, Surviving, and Thriving in an Internetworked World, a guide to the basic do's and don'ts of understanding and using the Internet in everyday business. He is a well-respected leader, speaker, and cyberexpert in the rapidly growing interactive marketplace. He is a former vice president of IBM and was founding publisher of Interactive Age. He is president of the Net Future Institute, which focuses on the future of E-business and the Internet.
Where is the Internet really going, and what will business be when it gets there? Welcome to Net Future, a world where information is power and the power of consumers is absolute. A world where business opportunities for the well prepared will be no less than absoluteand failure equally certain for those who are not. What's in store for
you, your business, and your future customers? Find out now with Net Future: The 7 CybertrENDs That Will Drive Your Business, Create New Wealth, and Define Your Future
Praise for Chuck Martin's Digital Estate:
"Strategies for Competing, Surviving, and Thriving in an Internetworked World, The New
...A smart survival manual...particularly useful for its profiles of dozens of companies."Publisher's Weekly
"A clear, incisive and detailed look at the new economy...[it] explains the Internet and its implications for CEPs and other mortal, wired-phobic managers."Business and Technology
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