Synopsis
This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
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Marketing Practices and Principles
Published by
McGraw-Hill, Inc., New York, 1986
ISBN 10: 0070407053
ISBN 13: 9780070407053
Used
Hardcover
Seller: M & M Books, ATHENS, GA, U.S.A.
Seller rating 3 out of 5 stars
Hardcover. Condition: Fine. No Jacket. 4th Edition. Seller Inventory # 113371