Items related to 4e Marketing Practices & Principle

4e Marketing Practices & Principle - Hardcover

Mason

 
9780070407053: 4e Marketing Practices & Principle

Synopsis

This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.

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