This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
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handcover. Condition: Good. Board's corners have bumps. Ex school textbook. School stamp on inside front cover and title page. Pen marks on front end page. Pages have slight yellowing. Book shows common (average) signs of wear and use. Binding is still tight. Covers are intact but may be repaired. We have 75,000 books to choose from -- Ship within 24 hours -- Satisfaction Guaranteed! Seller Inventory # mon0000984216
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hardcover. Condition: Good. Seller Inventory # 260720023
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Hardcover. Condition: Fine. No Jacket. 4th Edition. Seller Inventory # 113371