Marketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING) - Hardcover

Lovelock, Christopher H.; Weinberg, Charles B.

 
9780070387867: Marketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING)

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9780070665040: Marketing Challenges: Cases and Exercises

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ISBN 10:  0070665044 ISBN 13:  9780070665040
Publisher: McGraw-Hill Inc.,US, 1986
Softcover