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Synopsis
This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.
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Synopsis
"Consumer Behaviour, 4/e", is written as an introduction to consumer behaviour for the advanced marketing student and is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. It starts with a macro approach, moving in a logical progression from the societal (extremal influences) to the level of the individual, and incorporates marketing realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making. The pedagogical elements of the text also include a list of learning objectives and opening vignettes at the start of each chapter. A highly distinctive feature of this edition is the new comprehensive chapter on Organizational Buying Behaviour which broadens the conception of the consumer to include industrial markets. The material in the chapter on cultures and subcultures has been substantially revised and expanded, and now provides more coverage than most texts. 17 and 20 cases are new and offer opportunities for extensive discussion. Also available - instructor's manual (ISBN 0-07-038768-0), test bank (0-07-038769-9) and overhead transparencies (0-07-074484-x).
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Northeast Louisiana University
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- PublisherMcGraw-Hill Education
- Publication date1992
- ISBN 10 0070387672
- ISBN 13 9780070387676
- BindingHardcover
- LanguageEnglish
- Edition number4
- Number of pages788
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
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Consumer Behavior: Concepts and Applications
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Consumer Behavior : Concepts and Applications
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McGraw-Hill Companies, The, 1992
ISBN 10: 0070387672
ISBN 13: 9780070387676
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Consumer Behavior: Concepts and Applications (Mcgraw-Hill Series in Marketing)
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780070387676. Seller Inventory # 8490007
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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780070387676. Seller Inventory # 8825399
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Consumer behavior. concepts and applications. - [Hauptbd.]. [Hauptbd.].
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4. ed. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Gb 563d/1 9780070387676 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2101795
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